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Business

Common Leadership Styles in Management You Should Know

A leadership style refers to key characteristics and behavior exhibited by a leader when directing, guiding, motivating, and managing people. Great leaders inspire their teams and motivate them to perform, create, and innovate. I first got introduced to the key concept of leadership while managing teams at towing trucks in Kissimmee. Ideally, as you start to consider some of the people you consider great leaders, you will immediately start to see some key patterns, as well as differences in the way someone leads.

The good news is that from research, some different theories and frameworks allow us to understand common leadership styles, as we are going to discuss in this guide.

 

  1. Democratic Leadership

Democratic leadership is commonly effective leadership. The leader makes decisions based on the contributions of each member. Although the leader makes the final call, each employee has an equal say on the decision reached. It is an effective leadership style because it permits employees from a lower rank to express the way they would like decisions reached.

 

  1. Autocratic Leadership

This type of leadership is rarely effective. It is the inverse of democratic leadership. The leader makes decisions from taking anyone’s input. In management, employees are neither consulted or considered before deciding on anything. It is a leadership style that frankly stinks. Most organizations today can’t support this type of leadership because of diverse cultures.

 

  1. Laissez-Faire leadership

This type of leadership is sometimes effective. It is the least demanding and intrusive form of leadership. In French, the term Laissez-Faire means “let them do”. Leaders who embrace this form of leadership give nearly all authority to their employees. In young startups, you may see a founder who embraces this form of leadership, by making no major office policies around work and deadlines. He might put a lot of trust in employees while focusing on the overall output of running a company.

 

  1. Strategic Leadership

This form of leadership is commonly effective. It sits between a company’s main operations and its growth opportunities. The leader accepts all tasks and directions from executive interests while at the same time ensuring the current working conditions normal and stable for every person. Strategic leadership supports different types of employees at the same time. The only major problem with this type of leadership is that employees can’t have their way all the time.

 

 

  1. Transformational Leadership

This form of leadership is sometimes effective. It is based on always transforming and improving the company’s policies and conventions. Employees may have a set number of tasks and goals to meet at the end of a set time, but the leader is constantly pushing them outside their comfort zone to deliver more. When starting work with leaders embracing this form of leadership, employees might get a list of tasks to work on per set deadlines. While the tasks might seem simple at first, the manager might pick up the pace and give them more challenging tasks and goals as the company grows. It is a form of leadership commonly practiced in mid and fast-growing companies.

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Business

4 Levels of Customer Satisfaction to Build Customer Loyalty

At the center of customer loyalty and experience is customer satisfaction. If sales is the engine that drives businesses, then customer satisfaction is the fuel. The ability of a towing service, e-commerce, banking, tech, or any other business to satisfy its customers is one of the single biggest determinants of success in driving sales and growing businesses.

When it comes to customer satisfaction, four key levels determine how a customer feels about business and determines the prosperity of a business. The higher the level you achieve, the more you build customer loyalty, with the outcome being a greater success for your business.

  1. Meet Customer Expectations

Meeting customer expectations is the minimum requirement required to stay in business and survive the competition. At this basic level, your customers have no complaints and are satisfied with what you offer them. If a competitor comes and demonstrates they can do more than just meeting customer expectations, your customers become ex-customers. If you fail to meet the expectations of your customers, they will leave and find someone else.

  1. Exceed customer expectations

The second level is exceeding customer expectations, which is a higher level of customer satisfaction. It is a level that goes beyond what customers expect. There will be a fast and friendly service that is followed by a phone call to ensure everything is alright. If you have a product or service, it is cut above your competitors. With this level of customer satisfaction, it will move your business beyond mere survival to giving you an edge over your competitors backed by customer loyalty. Since you have exceeded the expectations of your customers, they are willing to pay more, hence more profitability.

  1. Delight your customers

This level of customer satisfaction not only exceeds their expectations but also brings a smile to their face. Customers served at this level are truly delighted. The basic needs of the customer have been met, exceeded, and have been truly touched on an emotional level. It becomes increasingly difficult for competitors to pry on customers who have experienced this level. If you are able to delight your customers, you are on another level to creating a remarkable and exceptional, highly profitable business. There are many ways to delight customers, but the top of the list is to show that you fully care about them.

  1. Amaze your customers

The fourth and highest level of customer satisfaction is amazing your customers. It is a level that will propel your business that no competitor can match. This level requires you, not only to meet and exceed their expectations but also to bring happiness to their face, delight them, and truly amaze them. If you can meet this level consistently, then you set yourself to dominate the marketplace and achieve remarkable rates of profitability and growth. Customers will ditch their providers and come to you. They will want to be associated with you. Look at what companies such as Apple do to their customers as that defines this level.

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Business

Benefits of Local SEO to Businesses

Search Engine Optimization, commonly abbreviated as –SEO, involves the process of increasing the visibility of a site on search engine results pages. All local businesses, from the grocery shop, accounting firm, plumbers & builders to florists, just to name a few, can improve their businesses and make more money through SEO.

Having a formidable  and visible local presence means adding all necessary elements that make your business easily discoverable when searched. Optimizing your local search presence can have hundreds of benefits for your business. It will increase the visibility of your business, boost sales and help you easily connect with customers.

 

Benefits of Local SEO to Businesses.

 

Hundreds of businesses out there still lack a profound comprehension of the need for SEO experts or agencies. Local SEO is not only beneficial, but also necessary marketing practice to develop a compelling brand consistency. It also means enhanced search engine page rankings and the realization of heightened abundance of traffic.

 

If you have a business dealing with customers in a limited geographical area, then Local SEO is a must-have in your overall digital marketing strategy. Here are the benefits Local SEO offers to businesses.

 

1.Tell them you exist

The main advantage of Local SEO is to target people in the area where your business is established. If you don’t have an online portal for your business, you won’t be able to tell your local audience that you exist. This is the reason Local SEO is a very powerful tool for small business owners who have recently started their enterprises.

Local SEO also helps businesses gain customer reviews. The benefits of targeting local customers are that you can utilize word of mouth to gain recommendations with online reviews as you maximize your outreach.

 

  1. Local customers are searching online

In this day and age, when people need anything in the area, they first go online and look for it. An increasing number of web surfers use their smartphones to access the internet. Google stats show that mobile searches surpass desktop searches in many folds. If people of what you offer and can’t find you online, they will most likely choose another vendor.

 

  1. Attract large number of customers

People exceedingly seek quick review on search engines such as Google, Baidu, Bing, Yahoo among others when looking for information about local businesses. Firms that have SEO optimized sites bring more customers and grow faster than companies which don’t. Local SEO is an efficient and affordable marketing strategy for business to take advantage of today.

  1. Link building and social sharing

Another key benefit of using local SEO is the creation of formidable partnerships between two business firms. This partnership helps marketers to meet potential clients who can contribute to growing your business in the future. Meeting with local business owners and local bloggers could change your approach towards business in a positive way. Marketers can create and share their links with local search engines such as Google Places, Yahoo Local, Bing Places, Foursquare, Yelp among others.

 

  1. Maximize Sales Potential

The most important aspect to making sales is being found. If you are not found on the web, you are losing a significant competitive advantage. With optimized local SEO, your campaign is targeted to help you rank highly in SERPs for businesses or services in specific geographical locations. All customer acquisition efforts are geared towards maximizing your sales potential.